Essays about: "Supporter clubs"

Found 4 essays containing the words Supporter clubs.

  1. 1. Transparency in European football : A study of financial disclosure transparency from a supporter perspective

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Oliver Dahlbäck; Erik Lind; [2016]
    Keywords : ;

    Abstract : Background and Problem: Despite the exploding increase in revenue by more than 500 percent (1996-2014) among European football clubs, the operating profit in the “big five” leagues are, paradoxically, inexistent or very low. Hence, there is a need for more transparent financial reporting in European football. READ MORE

  2. 2. Is There More To Merchandise Than Making Money? : A comparative study of Scandinavian football clubs describing how they build Brand Equity through merchandise

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Rasmus Bergqvist; Alexander Falck; [2010]
    Keywords : Brand; Brand Association; Brand Awareness; Brand Equity; Brand Identity Prism; Culture; Merchandise; Perceived Quality; Personality; Physique; Relationship;

    Abstract : Authors: Alexander Falck, 86-05-24, Economic program Rasmus Bergqvist, 84-11-08, Marketing program Course: International Marketing Strategy, 4FE02E (AF) and 4FE00E (RB) Tutor: Anders PehrssonExaminer: Anders PehrssonTitle: Is There More to Merchandise Than Making Money? A comparative study of Scandinavian football clubs describing how they build Brand Equity through merchandise. Background and problem discussion: Merchandise is one part of the product that a football club offers. READ MORE

  3. 3. Customer Relationship Management Strategy in Swedish Football Clubs

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Samuel Sölgén; Daniel Wiklund; [2009]
    Keywords : CRM; Customer Relationship Management; Fan Relationship Marketing; Implementation process; Football Clubs; Supporter Loyalty;

    Abstract : Aim of the Thesis: To investigate the practice of using a CRM strategy in football clubs by comparing earlier successful and unsuccessful CRM implementations by football clubs and study fan relationship theories in a large Swedish football club, thereby presenting guidelines on how to further develop a CRM strategy in a Swedish football club. Methodology: A quantitative approach and a qualitative approach have been used, first collecting empirical data on supporter views through a questionnaire further strengthened by gathering empirical data through an interview. READ MORE

  4. 4. The future for football supporters : strategic customer perception of organizational change

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Johan Lindell; Gustav Nilsson; [2009]
    Keywords : Organizational change; Strategic customer; Supporter clubs; Football clubs;

    Abstract : The interest for professional football has increased during the last decades; more people attend football games and buying club merchandise. This has lead to increased turnover for the football clubs. This new development has forced the football clubs to transform in order to take advantage of the opportunities an increased turnover creates. READ MORE