Essays about: "TV advertisement"

Showing result 1 - 5 of 19 essays containing the words TV advertisement.

  1. 1. Skin Color Stratification in South Asia : A Critical Discourse Analysis of TV Advertisement for Skin Lightening Products

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Lareb Khalid; [2023]
    Keywords : ;

    Abstract : .... READ MORE

  3. 2. Predicting television advertisement reach with machine learning models

    University essay from Linköpings universitet/Databas och informationsteknik

    Author : Joar Måhlén; Alexander Olsson; [2022]
    Keywords : Reach; Machine learning; Television advertisement;

    Abstract : Despite the entry of many media services, television remains the most used media service and accounts for the largest advertising spending globally. One of the main metrics for measuring the successfulness of a television advertising campaign is reach, the percentage of the intended target audience that has seen the television advertisement. READ MORE

  4. 3. Animated Online Advertisement : Investigating the Impact of Different Shading Styles on Recognition

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Filip Grendler; Nicolas Wallenskog; [2020]
    Keywords : Online Advertising; Human-Computer Interaction; Visualization;

    Abstract : Background. Since e-commerce has grown rapidly the focus and attention towards online advertisement are critical. Twitch.tv, one of the big streaming websites had in April 2020 an average of 2. READ MORE

  5. 4. Comparison of supervised machine learning models forpredicting TV-ratings

    University essay from KTH/Hälsoinformatik och logistik

    Author : Sebastian Elf; Christopher Öqvist; [2020]
    Keywords : ;

    Abstract : Abstract Manual prediction of TV-ratings to use for program and advertisement placement can be costly if they are wrong, as well as time-consuming. This thesis evaluates different supervised machine learning models to see if the process of predicting TV-ratings can be automated with better accuracy than the manual process. READ MORE

  6. 5. Communicating Antibiotic Resistance to the Public: How effective was Public Health England’s 2018 ‘Keep Antibiotics Working’ campaign TV advertisement at increasing public understanding of antibiotic resistance and motivating a change in antibiotic seeking behaviours?

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Borgonha Anjuli; [2019]
    Keywords : Antibiotic resistance; health communication; behaviour change; Communication for Development; Keep Antibiotics Working campaign; antimicrobial resistance; communication campaign; evaluation;

    Abstract : Antibiotic resistance is one of the greatest global threats we face today. Human overuse ofantibiotics is a contributing factor and major behaviour change around antibioticconsumption is needed, but several challenges exist in communicating antibiotic resistanceto the public. READ MORE