Essays about: "Keep Antibiotics Working campaign"

Found 1 essay containing the words Keep Antibiotics Working campaign.

  1. 1. Communicating Antibiotic Resistance to the Public: How effective was Public Health England’s 2018 ‘Keep Antibiotics Working’ campaign TV advertisement at increasing public understanding of antibiotic resistance and motivating a change in antibiotic seeking behaviours?

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Borgonha Anjuli; [2019]
    Keywords : Antibiotic resistance; health communication; behaviour change; Communication for Development; Keep Antibiotics Working campaign; antimicrobial resistance; communication campaign; evaluation;

    Abstract : Antibiotic resistance is one of the greatest global threats we face today. Human overuse ofantibiotics is a contributing factor and major behaviour change around antibioticconsumption is needed, but several challenges exist in communicating antibiotic resistanceto the public. READ MORE