Essays about: "Tavonga Chikwaya"

Found 1 essay containing the words Tavonga Chikwaya.

  1. 1. Commerce & Friendship : A qualitative study of new value streams created by beauty vloggers through relationship building on social media

    University essay from Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Author : Yichen Zhang; Tavonga Chikwaya; [2018]
    Keywords : Social media; influencer; beauty vlogger; relationship; value streams;

    Abstract : Background: Social media platforms are evolving to be effective platforms in marketing but due to customers’ scepticism on how they are being approached there is need to be cautious on how best to build relationships towards value creation. Purpose: To explore within the field of social media influencer marketing to understand how new value streams could be created by beauty vloggers through building relationship with followers (audiences), or the potential customers on virtual market. READ MORE