Essays about: "influencer"

Showing result 1 - 5 of 72 essays containing the word influencer.

  1. 1. "Do you want to be on my Instagram?" - A qualitative study of how companies collaborate with influencers

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elin Wastesson; Filippa Granting; [2019]
    Keywords : Influencer; Influencer Marketing; Celebrity Endorsement; Network Theories; Relationships;

    Abstract : Influencer marketing is booming among marketing practitioners across the globe. Only in Sweden the spend on influencer marketing was 660 million SEK in 2017, a 33 percent increase from previous year and a proof of the strong interest. However, little research has explored how companies actually work with influencers. READ MORE

  2. 2. Who you are: the result of influencers’ instagramming –a qualitative study of how consumers’ offline identity is influenced by influencers on Instagram

    University essay from Göteborgs universitet/Graduate School

    Author : Vendela Fridell; Frida Mandelin; [2018-07-03]
    Keywords : Identity; Influencer; Instagram; Consumption;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Exploring Consumers’ Experiences of Co-branding with Influencers: A Case Study about Influencer Marketing with Nelly.com

    University essay from Göteborgs universitet/Graduate School

    Author : Marie Andersson; Mathilda Göthberg; [2018-07-03]
    Keywords : Influencer Marketing; Co-branding; Human Brand; Collaborations;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. To Influence and Be Influenced

    University essay from Göteborgs universitet/Graduate School

    Author : Ebba Törneman; Erika Molinder; [2018-07-03]
    Keywords : Celebrity endorsement; Micro-influencers; Macro-influencers; Social media; Authenticity; Identification;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. How competing brands are being communicated through Influencer Marketing : A qualitative study aimed to explore how consumers evaluate an influencer communicating competing brands

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Josefin Dahlqvist; Samanta Preiksaite; [2018]
    Keywords : Influencer Marketing; Communication; Trust; Influencer-Consumer Relationship; Consumer Purchasing Decisions;

    Abstract : Background: In today’s society, Influencer Marketing (IM) has become a rising phenomenon where brands collaborate with influencers in order to reach a wider range of consumers. Through the popularity of IM, influencers hold strong influential power since consumers feel a higher level of relatedness to them than traditional marketing efforts. READ MORE