Essays about: "TechnologyAcceptance"

Found 3 essays containing the word TechnologyAcceptance.

1. 1. Investigating the level of awareness of blockchain technology in higher education

   University essay from Högskolan Väst/Institutionen för ekonomi och it

   Author : Divya Jagannatha; [2023]
   Keywords : Blockchain Technology; Awareness; Application; Higher education; Blockchain in higher education; UTAUT; TAM; TF;

   Abstract : This study presents the results of an exploratory study investigating the current level of awareness of blockchain technology among IT administrative staff and educators in the context of higher education in Sweden, by employing a qualitative method for data collection. This study has gained useful insight and perspective of participants’ level of understanding of blockchain technology in the context of higher education. READ MORE

3. 2. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

   University essay from Umeå universitet/Företagsekonomi

   Author : Elina Andersson; Nicolai Pitz; [2021]
   Keywords : Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

   Abstract : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. READ MORE

4. 3. Understanding Privacy Aspects Related to Location Based Services (LBS) in the Småland Tourism Industry

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Seyedehrashin Mofidian; [2020]
   Keywords : LBS; IS; Privacy Concerns; Tourism Industry; Thematic Analysis; TechnologyAcceptance; Qualitative Methodology;

   Abstract : Digital technologies have a substantial impact on the tourism industry by affecting thetraveller's behaviour before, during and at the end of the trip and by transforming thetraditional travellers to the digital travellers and smart tourism. Data lies at the core ofall smart tourism activities and received considerable attention in the context of tourists'privacy concerns, precisely, location-based service (LBS). READ MORE