Essays about: "Tencent"
Showing result 11 - 11 of 11 essays containing the word Tencent.
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11. The development road of a successful brand : a case study of Tencent QQ
University essay from Avdelningen för ekonomiAbstract : The aim of this research project is to analyze why Tencent QQ developed so fast in China over nearly a decade, how they built the Tencent QQ brand so successfully, and how they maintained that success in China. Also discussed is the degree of influence which Tencent QQ has had in Sweden. READ MORE
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