Essays about: "Thérése Nelson"

Found 1 essay containing the words Thérése Nelson.

  1. 1. Nudging in the right direction : A qualitative study on nudging online grocery store environments

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Thérése Nelson; Jessica Nilsson; [2021]
    Keywords : Consumer behavior; digital nudging; grocery store industry; nudging; online.;

    Abstract : Problem: Nudging has come to be widely used by organizations who wish to influence the choices of their consumers. This concept has been greatly praised, criticized, discussed, and researched; however, this has mostly been set in offline environments, making nudging in online environments an area in need of further research. READ MORE