Essays about: "Theo Askerson"

Found 1 essay containing the words Theo Askerson.

  1. 1. Navigating the SaaS Market Downturn : A Study on Shifts in KPI Focus

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Carl Backsell; Theo Askerson; [2023]
    Keywords : Saas; B2B; Profitability; Growth; Valuation; SaaS; B2B; Lösamhet; Tillväxt; Värdering;

    Abstract : The 2021 - 2022 decline in the Software as a Service (SaaS) market is a novel occurrence, as previous recessions and market downturns took place before the emergence of SaaS. The decline in SaaS valuation signifies changes in valuation criteria and with that, a shift in the weighting of the Key Performance Indicators (KPIs) profitability and growth. READ MORE