Essays about: "Title survey"

Showing result 1 - 5 of 141 essays containing the words Title survey.

  1. 1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camille Buob; Sebastian Franzén; [2023]
    Keywords : Business and Economics;

    Abstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE

  3. 2. Framing theory on music streaming platforms : How vocabulary influences the user experience

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Lotte van Bree; [2023]
    Keywords : Framing Theory; Wording Effect; User Experience; Personalization; Satisfaction; Expectations;

    Abstract : Music streaming services aim to provide users with personalized content to avoid information overload and increase the user experience. Besides the recommender systems that are involved to ensure users are provided with their musical preferences, vocabulary can play a significant role in achieving personalization. READ MORE

  4. 3. Exploring the connection between personality traits and effective self-leadership : A quantitative study on how personality affects performance

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Jonna Jonasson; Elisabeth Wallmon; [2023]
    Keywords : self-leadership; self-efficacy; trait theory; big five; MBTI; Myers-Briggs; självledarskap; personlighetsdrag; självförmåga; MBTI; femfaktormodellen;

    Abstract : Abstract Title: Exploring the connection between personality traits and effective self-leadership: A quantitative study on how personality affects performance Level: Student thesis, final assignment for Bachelor’s Degree in Business Administration Authors: Jonna Jonasson and Elisabeth Wallmon Supervisor: Svante Brunåker Date: 2023 - June Aim: The purpose of this study is to explore the connection between personality traits and effective self-leadership, and by extension to clarify this connection. Method: The study was based on a quantitative method of an online survey distributed to a targeted sample of Facebook users in global online Myers-Briggs Type Indicator forums. READ MORE

  5. 4. The Evolution of Technology and its Effect on Consumption : How has the evolution of technology and media affected consumption within the fashion industry?

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Isabelle Örnbratt; Erica Stenström; [2023]
    Keywords : Consumer behavior; consumption; technology; media; marketing; source credibility theory; dual-process theory;

    Abstract : Date:   2023-05-31 Level:   Bachelor Thesis in Business Administration, 15 cr Institution:  School of Business, Society and Engineering, Mälardalen University Authors:  Erica Kim Stenström   Isabelle Örnbratt                            (96/11/06)    (01/03/31) Title:   The Evolution of Technology and its Effect on Consumption Supervisor:  Edward Gillmore Keywords:  Consumer behavior, consumption, technology, media, marketing, source credibility theory, dual-process theory Research Question: How has the evolution of technology and media affected consumption within the fashion industry? Purpose: Due to the great shift in both online and physical consumption, the purpose of this research is to provide significant insights to already existing scientific literature on how the development of technology and media has affected consumers’ purchasing behavior. Method: A qualitative research paper with two semi-structured interviews and a random sample survey containing eleven open-ended questions. READ MORE

  6. 5. The Fashion Consumer's Conundrum : Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Ella Lindell; Rebecka Nilsson; [2023]
    Keywords : ;

    Abstract : Date: 2023-05-30 Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ella Lindell, Rebecka Nilsson Title: The fashion Consumer’s Condrum: Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability Supervisor: Edward Gillmore Keywords: Consumer behavior, E-commerce, Physical store, CSR, Sustainability, Sufficientconsumption Research question: How do the organization’s activities in the fashion industry influence consumptionwithin E-commerce and physical shopping from a sustainability perspective? Purpose:This thesis aims to investigate the gaps in consumer experiences and expectations betweenphysical shopping and E-commerce, specifically in the context of sustainable consumption. The research seeks to understand how consumers perceive and evaluate their experiences in both settings, includingtheir expectations of retailers and whether they meet sustainability requirements. READ MORE