Advanced search

Showing result 16 - 17 of 17 essays matching the above criteria.

  1. 16. SWEET WOMEN AND TOUGH MEN? YOUNG MEN’S IDENTITIES AND ATTITUDES TOWARDS MASCULINITY IN CHILE

    University essay from Lunds universitet/LUMID International Master programme in applied International Development and Management

    Author : Karin Mårtensson; [2012]
    Keywords : Gender; masculinity; gendered roles; identity; attitudes; stereotypes.; Social Sciences;

    Abstract : This thesis discusses the concept of masculinity in Chile. It does this by outlining attitudes towards masculinity and examining how young Chilean men identify themselves in their role as men in today’s society. READ MORE

  3. 17. Reaching the Japanese Tourist - A qualitative study investigating Australian Tourism Companies’ promotional efforts on the Japanese market

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Mari Pettersen; Sara Norman; [2008]
    Keywords : Japan; Promotion; Culture; Tourism;

    Abstract : The purpose of this study is to investigate promotion within the tourism industry on the Gold Coast, Australia, focusing on tourism companies’ promotional efforts on the Japanese market. The aim is to answer the question ‘How can Australian tourism companies effectively promote themselves on the Japanese market?’ through five specific research objectives: (1) to get a better understanding of tourism- and attraction marketing, (2) to get familiar with the characteristics of the Japanese tourist and their travel patterns, (3) to investigate which factors in regards to culture, are influencing the tourism companies’ promotion in Japan, (4) to identify critical success factors for successful promotion of Australian tourism companies on the Japanese market, and (5) to identify similarities and differences between small and large companies when it comes to tourism promotion on the Japanese market. READ MORE