Essays about: "Transformative Marketing Capabilities"
Found 1 essay containing the words Transformative Marketing Capabilities.
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1. Transformative Marketing Capabilities - An exploratory study of marketing capabilities in firms transforming markets
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : The increased pace of radical innovations and business renewal as a consequence of elevated market turbulence has spurred the acceleration of market transformations. Increased market dynamics also alter common marketing practices, enlarging the gap between such market complexity and firms' marketing ability to cope with the change. READ MORE
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