Essays about: "Julia Blomberg"

Found 3 essays containing the words Julia Blomberg.

  1. 1. Transformative Marketing Capabilities - An exploratory study of marketing capabilities in firms transforming markets

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Julia Blomberg; Linus Mautner; [2022]
    Keywords : Marketing Capabilities; Market Transformation; Transformative Marketing Capabilities; Disruption;

    Abstract : The increased pace of radical innovations and business renewal as a consequence of elevated market turbulence has spurred the acceleration of market transformations. Increased market dynamics also alter common marketing practices, enlarging the gap between such market complexity and firms' marketing ability to cope with the change. READ MORE

  3. 2. Enhancing Fast Fashion Brands Through Environmentally Sustainable Efforts : An explorative study on Generation Z’s perceptions towards circular economy initiatives and its impact on Customer-Based Brand Equity

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Linnéa Blomberg; Julia Furman; [2021]
    Keywords : Circular Economy; Brand Equity; CBBE model; Fast Fashion; Generation Z;

    Abstract : Purpose – The purpose of this study is to explore how environmentally sustainable efforts, in terms of circular economy (CE) initiatives, are affecting the customer-based brand equity (CBBE) of fast fashion brands. By considering the attitudes of Generation Z, fashion companies can build brands that respond to the environmental requirements of future decision-makers. READ MORE

  4. 3. Browse Offline, Buy Online? : Exploring how showrooming is affected by customer experience in the clothing industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Julia Blomberg; Malin Christensson; John Synnes; [2020]
    Keywords : Showrooming; Customer Experience; In-store Experience; Decision Making;

    Abstract : Background: In the last 20 years, the retail industry has experienced a drastic transformation and the rise of e-commerce has resulted in a change in the retail business models. Thus, there has been a shift from the traditional single-channel format to a multi-channel format. READ MORE