Essays about: "Umar Zaidi"

Found 2 essays containing the words Umar Zaidi.

1. 1. Persuasive discourse in videos related to sustainable eating : What are identifiable rhetorical elements used in the YouTube videos related to sustainability?

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Umar Zaidi; [2022]
   Keywords : Sustainable eating; Meatless eating; Plant-based diet; Persuasive discourse; YouTube videos.;

   Abstract : Sustainable communication is intensively being done through social media platforms such as YouTube to create awareness among people. It is imperative to encourage people to adopt sustainable eating to have better health and a better environment—this research study aimed at analyzing the persuasive discourse in videos related to sustainable eating on YouTube. READ MORE

3. 2. Analysis of Consumers' Attitudes Towards Sustainability Communication of H&M

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Umar Zaidi; [2021]
   Keywords : Consumers’ attitudes; perception; brand sustainability; communication; sustainability claims; environment; eco-friendly; H M; consumers’ trust.;

   Abstract : With the growing trend of the manufacturing of sustainable products by the apparel brands, the eco-friendly consumers are becoming more interested in knowing the brands’ sustainability communication and their claims. This study has taken the Katz’s attitude functions theory as a framework to better understand the factors which can help in calculating the consumers’ attitudes towards the sustainability communication of H&M, the leading apparel brand of Sweden. READ MORE