Essays about: "Växjö marketing"

Showing result 1 - 5 of 17 essays containing the words Växjö marketing.

  1. 1. Kommunikation av det kommunala hållbarhetsarbetet : en fallstudie av Växjö kommun

    University essay from SLU/Dept. of Economics

    Author : Axel Frejd; Isabella Viman; [2018]
    Keywords : miljöarbete; grön marknadsföring; kommunal verksamhet; kommunikation;

    Abstract : To promote sustainable development is a vital aspect of ensuring a safe and enduring future for our world. In efforts to increase the global commitment he UN has set 17 goals for the sustainability work of its member states. In the Swedish public sector these goals have been incorporated at different levels of control. READ MORE

  3. 2. What can keep students in a city after completing their studies?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Belyaeva; Khaled Eleweisi; Valeriia Kozubenko; [2016]
    Keywords : Sweden; Växjö; City branding; LNU – Linnaeus University; Students; Satisfaction; Retention; Intention to switch;

    Abstract : Cities throughout Europe, including Växjö, a college city in the south of Sweden, have been developing and managing their city brands actively to attract young talents and students. Växjö has been a destination for students from Sweden and all over the world to study in Linnaeus University (LNU). READ MORE

  4. 3. FACTORS DETERMINING THE INTENTION TO OBTAIN MUSIC LEGALLY : A quantitative research approaching the contemporary behaviour of consumers toward the legal acquisition of music in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Timo Jesse; [2015]
    Keywords : Music; piracy; legal acquisition of music; consumer behaviour; music infringement; Theory of Planned Behaviour; quantitative study; Sweden;

    Abstract : This paper contributes to the emerging discussion about the modified behavioural intention of consumers abstaining from pirating and acquiring music through legal means (again) and aims at accurately depicting the key factors influencing the intention of Swedish consumers to acquire music legally. METHODOLOGY This quantitative study followed a deductive approach whereby hypotheses have been deduced from and formulated based on previous studies and present theories. READ MORE

  5. 4. Entrepreneurial marketing as a way for small enterprises to operate effectively

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Tetiana Chechota; Anna Shcherbak; Nicolas Beal; [2015]
    Keywords : Entrepreneurial marketing; SMEs;

    Abstract : Background: Entrepreneurial marketing concentrates on the marketing for small and micro enterprises. It provides the tool to compete on the market with limited resources and thus innovative marketing strategy might be a good weapon and particular value for the micro and small sized entrepreneurs. READ MORE

  6. 5. Creativity in the digital world of Advertising. : A study within the Swedish advertising agencies.

    University essay from Ekonomihögskolan, ELNU

    Author : Jasenko Arsenovic; Kristian Gjurovski; [2012]
    Keywords : Creativity; Internet; trust; quality; teams; advertising;

    Abstract : AbstractMaster thesis in marketing at the Linnaeus University School of Businessand Economics in Växjö, spring 2012. Authors: Kristian Gjurovski & Jasenko Arsenovic Examinator & Tutor: Mosad Zineldin Title: Creativity in the digital world of Advertising - A study within the Swedishadvertising agencies. READ MORE