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Showing result 16 - 16 of 16 essays matching the above criteria.

1. 16. Factors affecting a Mobile Application’s Acceptance : An empirical study of user acceptance of WeChat in China

   University essay from IHH, Informatik

   Author : Zili Zeng; Xin Hu; Shuo Mei; [2013]
   Keywords : WeChat; mobile applications; user acceptance; UTAUT model;

   Abstract : Along with the development of smart phones and smart phones operating systems, users of smart phones are able to install software, games and other programs provided by third-party providers. WeChat as a third party software that exists in the current market, is an in-stant messaging application that enables users to send voice, video, pictures and text to their contacts through mobile network. READ MORE