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Showing result 11 - 15 of 16 essays matching the above criteria.

  1. 11. Sustainability Marketing : Sustainability Marketing on the Chinese Market

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
    Keywords : Sustainability; Sustainability Marketing; Sustainability marketing mix; Sustainability in China; Swedish Companies;

    Abstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE

  3. 12. Factors Related to Users’ Awareness of Information Security on Social Network Service : The Case of WeChat

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Han Shen; [2018]
    Keywords : Social Networking Services; Cybercriminal; Security Awareness; Protection Motivation Theory; Personal Information; Privacy Protection; WeChat; China;

    Abstract : Recent trends in social network services (SNS) have taken the rates of personal information sharing, storage and processing to an unprecedented level, which yield both benefits and undesirable consequences for their users. SNS is being exploited by criminals to fraudulently obtain information from unsuspecting users. READ MORE

  4. 13. Social Commerce: Factors that stimulate sellers to engage in C2C commercial activity on social networking platforms

    University essay from Lunds universitet/Institutionen för informatik

    Author : Ning Bao; Alla Volkovynska; [2016]
    Keywords : Social Networking Platforms; Social Commerce; Customer to Customer Social Networking Platforms C2CSNP ; Facebook; VKontakte; WeChat; Key Factors.; Technology and Engineering;

    Abstract : Along with the increased popularity and wide usage of social networking platforms, such as Facebook, social commerce is emerging as an important category of e-commerce. In this study, we refined one type of C2C social commerce naming as C2C social commerce on social networking platforms (C2CSNP). READ MORE

  5. 14. Undergraduates’ learning management by the usage of Social Media

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Jie Xu; Dan Yang Yang; [2015]
    Keywords : Social Media; Learning Management; Undergraduates; WeChat;

    Abstract : With the rapid revolution within networks as well as social media, today people face areal well-rounded and colorful high-tech world. Indeed, the technology of socialmedia changes the way that people socialize and communicate. READ MORE

  6. 15. Gender Difference Influence on Attitude toward Social Media among Chinese Consumers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Kicki Ly; Liyu Hu; [2015]
    Keywords : Gender; consumer behavior; attitude; social media;

    Abstract : Social media is developing rapidly and China has become the largest market of social media usage. Due to numerous international social media platforms being unavailable in China, Chinese consumers have different usage and attitude of social media from those in other countries. READ MORE