Essays about: "Web 2.0 business"

Showing result 1 - 5 of 33 essays containing the words Web 2.0 business.

  1. 1. Leveraging brand co-creation in a digital era: An IKEA case study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Örnhem; Sophie Weir; Jesper Karlsson; [2021]
    Keywords : Co-creation; IKEA; Brand Engagement; Brand Self-congruity; Category Involvement; Brand Interactivity; Brand Communities; Brand Value; Brand Knowledge; Web 2.0; User Generated Content; Business and Economics;

    Abstract : Purpose: The purpose is to examine how IKEA works with customer brand co-creation and how it can be further leveraged in the digital era. Methodology: This paper adopts a qualitative case study method, where the primary data consists of an interview with a Social Media Specialist with pre-existing knowledge of brand co-creation at IKEA in Sweden. READ MORE

  3. 2. How To: Create Value : The Work and Economic and Social Value Creation of YouTube Crafting Channels

    University essay from Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

    Author : Elna Isaksson; [2018]
    Keywords : YouTube; social media; work; labour; digital work; digital labour; cognitive work; communicative work; co-operate work; economic value; social value; participation culture; monetisation; commodification; Marxism; crafting; tutorials; Cultural Sciences;

    Abstract : This master’s thesis examines the digital work performed on video-sharing platform YouTube. This study aims to analyse the business model of Web 2. READ MORE

  4. 3. An Analysis on the Impact of Ethical Porn Discourse on the Communication of Pornographic Content Online

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Fulden Ergen; [2018]
    Keywords : #ethicalporn; #onlinepornography; #web2.0; #altporn; #fair-trade;

    Abstract : With the internet being more accessible and more faster than ever, online pornography have undergone tremendous change. The emergence of Web 2.0 brought porn tubes into existence, where enormous amounts of pornographic content were reached for free. At the same time, Web 2. READ MORE

  5. 4. The Internationalisation of Swedish eINVs

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Karl Svensson; [2017]
    Keywords : Internationalisation; eINVs; Knowledge; Learning; Web 2.0;

    Abstract : This thesis investigates the internationalisation process of eINVs and how they learn and gain knowledge during rapid internationalisation. The study includes aspects of which knowledge sources are important for eINVs and how they learn from them and leverage them during rapid internationalisation. READ MORE

  6. 5. Branding of two-sided online marketplaces : An integrative model to comprehend the reciprocity within vlaue creation and branding of two-sided online marketplaces

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Jan-Moritz Witter; Thomas Sabathier; [2017]
    Keywords : Two-sided Online Marketplace; Platform; Branding; Value Creation; Reciprocity; Model;

    Abstract : Background: Online marketplaces constitute one of the most successful business innovations of the Web 2.0. Nonetheless so far no branding theory has been connected to the topic of two-sided online marketplaces. READ MORE