Essays about: "monetisation"
Showing result 1 - 5 of 6 essays containing the word monetisation.
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1. Organisational capabilities for monetising on digital transaction platforms. A single case study in the MedTech industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to explore what organisational capabilities are needed to monetise on the value of a digital transaction platform during a business model transformation. The study brings forward six capabilities which are divided into the three themes: enable, create and capture. READ MORE
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2. Fan Engagement Practises Through Digital Utilisation to Generate Revenue: A Manchester City Football Club Case Study
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to contribute to existing research and add new research within the field of fan engagement practises that can be used through digital utilisation, in order to generate revenue within the football industry. The outcomes from the research are designed in a way that can assist other clubs and their management teams within the industry, who are looking to improve their offering in this area. READ MORE
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3. Accelerating growth - Determinants of revenue growth in technology startups
University essay from Lunds universitet/ProduktionsekonomiAbstract : In today’s competitive market landscape, companies in an early phase with a business model that in the long term is expected to generate revenues from a global customer base, are facing increasing challenges to realise their growth targets. At the same time, global economical, technological, and societal megatrends forces incumbents and new challengers alike to adapt their modus operandi. READ MORE
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4. How To: Create Value : The Work and Economic and Social Value Creation of YouTube Crafting Channels
University essay from Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskapAbstract : This master’s thesis examines the digital work performed on video-sharing platform YouTube. This study aims to analyse the business model of Web 2. READ MORE
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5. Profit or Loss? Exploring the Decision-Making Value of Natural Capital Accounting for Businesses
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : The aim of the study at had was to explore the potential of Natural Capital Accounting (NCA) to integrate environment into business decision-making. In order to fulfill the aim, the research was split into three main parts. READ MORE