Essays about: "Western markets"

Showing result 1 - 5 of 100 essays containing the words Western markets.

  1. 1. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Tomke D'Souza; [2023]
    Keywords : Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

    Abstract : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. READ MORE

  3. 2. The effect of the short-time work allowance on the Swedish labor market : A study on the Swedish private sectors during the years of the Covid-19 pandemic

    University essay from Umeå universitet/Nationalekonomi

    Author : Karin Zimmerman; [2023]
    Keywords : ;

    Abstract : Short-time work is a policy tool which aims to reduce the welfare loss in an economy due to economic shocks affecting the labor market. This allows employees to reduce their working time temporarily. Prior to the pandemic, the policy was mainly used during the financial crisis in 2008-2009. READ MORE

  4. 3. Sweden's position in a decoupling global economy : The effects of geopolitical developments on Swedish MNEs

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Filemon Enoksson; Jakob Freund; [2023]
    Keywords : communicated strategies; decoupling; de-globalization; geopolitical tensions; Swedish MNEs; kommunicerade strategier; frikoppling; de-globalisering; geopolitiska spänningar; svenska multinationella företag;

    Abstract : In recent years, an increase in geopolitical tensions has prompted discussion within International Business research regarding de-globalization and signs of decoupling between previously interconnected markets. This thesis aims to investigate if high-revenue Swedish multinational enterprises’ communications and strategies are affected by exogenous geopolitical developments in the global economy. READ MORE

  5. 4. Private Firms with Public Debt: Empirical Findings of First Time Bond Issuers

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Hannes Månsson Höglund; Elizabeth Zhmud; [2022]
    Keywords : Initial public debt offerings; information asymmetry; cost of debt; going public;

    Abstract : This paper studies inaugural bond issues made by private firms in relation to public equity firms on Western European bond markets. By combining data on security issues and company financial statements, we examine firm and bond characteristics of the respective type of firm. READ MORE

  6. 5. “Dead white man’s clothes” : The influence of second hand import on young Ghanaians’ consuming patterns

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Hanna Skoglund; Johanna Samuelsson; Linda Finell; [2022]
    Keywords : Second hand; Second hand import; Consumption; Postcolonialism; Attachment to clothes;

    Abstract : Generally, not many in the Global North are aware of the complexity behind the second hand clothing trade and donations. Today, Ghana has become one of the biggest markets for imported second hand clothing. With this, the Akan saying “Obroni Wawu” has come, and translates into “Dead White Man’s Clothes”. READ MORE