Essays about: "William Odisho"

Found 1 essay containing the words William Odisho.

  1. 1. Viral Marketing - A study on influencers’ behaviour through their pronoun use on Twitter

    University essay from Göteborgs universitet/Graduate School

    Author : William Odisho; Zlatko Kurtagic; [2014-12-05]
    Keywords : Viral Marketing; Twitter; Influence; Pronouns; Linguistics; Word-of-Mouth;

    Abstract : Viral marketing has been defined as the task of triggering word-of-mouth (WoM) and in order for it to acquire traction it is crucial to identify and understand the behaviour of influencers i.e. well-connected individuals. READ MORE