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Found 2 essays matching the above criteria.

1. 1. Integrated marketing communication for University of Gävle to promote Nursing Program in China

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Xinxin Li; [2016]
   Keywords : Higher education; nursing program; marketing communication channel; marketing communication content; China;

   Abstract : This study aims to explore effective marketing communication strategies for the nursing program of University of Gävle to develop in China. Qualitative method is used in this research. READ MORE

3. 2. Investigation of the Relationship between M&A and Corporate Hedge

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Xinxin Li; Shiyu Wang; [2016]
   Keywords : Hedging; M A; Corporate risk management; Oil and gas industry; Business and Economics;

   Abstract : This study intends to conclude the theoretical explanation and obtain empirical support for the relationship between M&A and corporate hedge. It applies Logit and Tobit Model to test two null hypotheses about M&A, along with six other proxies that are seen as determinants of corporate hedging activity. READ MORE