Essays about: "Yanyan Liu"

Found 1 essay containing the words Yanyan Liu.

  1. 1. Innovative companies! : - A case study on four companies

    University essay from Ekonomiska institutionen

    Author : Mathias Malmgren; Yanyan Liu; [2006]
    Keywords : Innovation; Invention; Technology; Marketing; Strategy;

    Abstract : In a global economy greater attention must be given to an amount of innovative companies in the manufacturing of products and in providing services. Innovative organizations must be able to learn especially in marketing and strategy efficiently and effectively in order to survive in today’s increasingly fierce competitive environment. READ MORE