Essays about: "Ye Gao"

Found 3 essays containing the words Ye Gao.

  1. 1. How does social media marketing affect mobile game companies’ brand equity in China?

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Lingyu Ye; Mingze Gao; [2020]
    Keywords : Social media marketing; Brand equity; Mobile gaming; Chinese consumer market;

    Abstract : Background: The widespread use of social media has offered brands a great opportunity to engage with their customers and promote sales. In China’s mobile gaming market, the huge user base of social media marketing provides companies with an excellent opportunity to develop their brand image and cultivate further awareness. READ MORE

  3. 2. Patients’ psychological experience after severe burn injury : - A descriptive review

    University essay from Högskolan i Gävle/Avdelningen för vårdvetenskap

    Author : Ye Menghua; Gao Chengjie; [2019]
    Keywords : ;

    Abstract : .... READ MORE

  4. 3. Marketization of the Public Health Care in response to the Economic Reforms in China: A decrease in the government’s responsibilities and growing risks and insecurity among individuals?

    University essay from Lunds universitet/Sociologi

    Author : Ye Gao; [2012]
    Keywords : health care; urban citizens; social medical insurances; marketization; public hospitals; medical treatment; drugs; Social Sciences;

    Abstract : Since 1978, China has experienced a series of economic reforms, transitioning from a centrally planned economy to a liberal market economy. Correspondingly, the economic transformation has left a profound impact on the health care system. READ MORE