Essays about: "Yini Zhang"

Found 1 essay containing the words Yini Zhang.

  1. 1. Environmental Factors and Networks for Internationalization Process in the Chinese Market : A Case Study of Swedish B2B Companies

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Xuelin Chen; Yini Zhang; [2015]
    Keywords : Internationalization process; B2B companies; Environmental factor; Business network; Social network; Network approach; Impacts of network; the Chinese market;

    Abstract : Problem discussion – we identified the gap concerning the lack of researches in exploring the impacts of both business and social networks in B2B companies’ internationalization process based on the network model proposed by Johanson and Mattsson (1988), especially taking the Chinese environmental factors into consideration. Purpose – The purpose of this study is to explore the importance of environmental factors and networks for B2B companies to internationalize into the Chinese market. READ MORE