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Found 3 essays matching the above criteria.

1. 1. A Theoretical Framework of B2C Relationship Quality:How could B2C companies use it to enhance relationship quality?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : YUQING CHEN; WANTONG ZHENG; [2015]
   Keywords : Security; Communication; Product; Personalization; B2C Relationship Quality;

   Abstract : Online shopping is becoming more popular in recent decades and there is certainly a variety ofvariables contributing to keeping customers interested in shopping online. Based on research inthe business-to-business setting we proposed four variables including security, communication,product and personalization that influence the relationship quality. READ MORE

3. 2. How has the third party payment reduced the perceived risk of young consumers in China?

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Zheng Heming; Chen Gongsheng; [2012]
   Keywords : ;

   Abstract : .... READ MORE

4. 3. Innovation in Procurement: A Case Study of Sensys Traffic AB

   University essay from IHH, Företagsekonomi

   Author : Yaw Opoku Gyamfi; Jason Chen; []
   Keywords : Procurement; Purchasing; Innovation; Small and Medium-Sized Enterprises;

   Abstract : Problem: There has been a limited amount of study in procurement within SMEs (Quayle, 2002). In general, for all sizes of organizations, the procurement function has often been regarded as a transactional based function and plays a supporting department to the value-adding process. READ MORE