Essays about: "Zornitsa Pavlova"

Found 1 essay containing the words Zornitsa Pavlova.

  1. 1. Is a user-generated social media campaign for the symptoms and consequences of vitamin B12 deficiency an effective tool for creating awareness of the health issue? A Bulgarian case study

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Zornitsa Pavlova; [2018]
    Keywords : social media; health communication; narrative health communication; YouTube; vitamin B12 deficiency; awareness campaign;

    Abstract : This study aims to analyze the effect of an improvised user-generated health awareness campaign which was based on a personal narrative and first-hand experience with the B12 deficiency symptoms in babies and toddlers. The campaign was conducted in 2015 with a follow-up video in 2016 and shared through social media outlets, informing about the topic and empowering individuals to take responsibility for their own or their child’s health by providing information that could serve as a guideline for early diagnosis and intervention and by presenting an outlook of how people with similar issues manage the condition. READ MORE