Essays about: "a strategic international marketing plan"

Found 4 essays containing the words a strategic international marketing plan.

  1. 1. DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Moa Lundgren; [2020]
    Keywords : nature-based tourism; marketing strategies; segmentation; destination marketing organizations DMOs ; promotional plan;

    Abstract : The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. READ MORE

  3. 2. Business Ethics and Corporate Social Responsibility” THE PERCEPTION OF EMPLOYEES ON BUSINESS ETHICS IN AN ORGANIZATION

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Opeyemi Oluwafisoye; Olatunde Akande; [2013]
    Keywords : M; A; S; T; E; R;

    Abstract : Global organizations are fast-changing in technological, legal, economic, social, and political structures with competing stakeholders as well as power claims. They are embedded in and interact with multiple changing local, national, and international environments. READ MORE

  4. 3. Investigating Brand Building in SMEs: A study on how brand building can enable the internationalisation of Swedish SMEs

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Victoria Senkpiel; Janine Woithe; [2011]
    Keywords : Brand Building; SME; Entrepreneurial Marketing; Internal Capabilities; Internationalisation;

    Abstract : There appears to be a wide recognition domestically in Sweden that small companies need to grow for the Swedish economy to be sustainable in the long term. Supplying products and services that the market wants no longer entails taking a purely domestic perspective; in fact it requires an international outlook from the outset. READ MORE

  5. 4. MARKETING ACROSS CULTURES: A case study of IKEA Shanghai

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Ying Pan; [2007]
    Keywords : IKEA; marketing strategy; culture; cultural studies; China; Shanghai; Social sciences; Samhällsvetenskaper; Social Sciences;

    Abstract : The past century saw rapid growth of multinational companies around the globe. Along with the tide of globalization, these companies are compelled to deal with customers cultivated in different cultures. China, boosting a remarkable economic growth in the past two decades, stands out under the spotlight of international business. READ MORE