Essays about: "active ageing"
Showing result 11 - 15 of 26 essays containing the words active ageing.
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11. Brand revitalization in the music industry: a case study approach
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this research is to analyze how iconic brands in the music industry revitalize themselves in order to increase sales by making the brand active again. Research questions: a) Why do brands have need for brand revitalization? b) What are revitalization strategies that help these ‘ageing’ music brands renew their image and positioning in the present and future? c) How has digital disruption affected the music industry? How has this affected ‘ageing’ music brands? Design/methodology/approach: This paper will use an inductive approach, using secondary data and literature in order to create a qualitative research study. READ MORE
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12. Overcoming the barriers that elderly face in their local environment
University essay from KTH/Urbana och regionala studierAbstract : The aim of this thesis project is to investigate the current situation of elderly life in Sweden with a primary focus on the city of Stockholm, regarding the housing situation and the local environment and how these can have an impact on the life quality of this population group. Accessibility towards housing and facilities that are required for everyday living, together with socialization where the two main themes studied. READ MORE
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13. Beyond Being Physically Active: Culturing the Ageing Body
University essay from Lunds universitet/Avdelningen för etnologiAbstract : The aim of this thesis is to investigate how physical activity and social interaction assist in generating better performance of the ageing body. A multifaceted ethnographic material was collected from January to February 2018 at a health and training centre called Gerdahallen, located in Lund, Sweden. READ MORE
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14. Re-Imagining the Million Programme : Strategies to Increase Flexibility in Existing Multi-Family Housing
University essay from Umeå universitet/Arkitekthögskolan vid Umeå universitetAbstract : Housing has always been an urgent question in modern times: how to provide for increasing demand and quickly changing patterns of living. One of the main issues with it is that the very people who will buy, rent and use housing have mostly have little or no say in the design— or how they would like the house to change over time. READ MORE
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15. Why do elderly not use socialmedia? : An investigation of the elderly’s attitudes to HCI.
University essay from Umeå universitet/Institutionen för informatikAbstract : How do social media and internet usage look like in the eyes of ageing people, specifically those at the age of 80 years or above that live independently? What technologies are most interesting to them and why? What do they struggle with that could lead them to avoid specific technologies or to prefer one technology more than others? The reason of the study was to get an insight of elderlies attitudes, regarding technologies in general and social media specifically, to know what hinders those seniors to be excluded of the recent technologies and to not be plugged into cyberspace. The specific questions that the research wanted to answer were “What are the actual barriers for internet use among the elderly?” and “Also, what could be done to address these barriers?”. READ MORE
