Essays about: "Brand Revitalization"
Found 4 essays containing the words Brand Revitalization.
-
1. Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of the study is to explore the relationship between nostalgia, brand perception and brand community, aiming to provide insight in effectively revitalizing through brand extension. Further, we aim to assess whether a shift in brand perception is a prerequisite for brand revitalization. READ MORE
-
2. Brand revitalization in the music industry: a case study approach
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this research is to analyze how iconic brands in the music industry revitalize themselves in order to increase sales by making the brand active again. Research questions: a) Why do brands have need for brand revitalization? b) What are revitalization strategies that help these ‘ageing’ music brands renew their image and positioning in the present and future? c) How has digital disruption affected the music industry? How has this affected ‘ageing’ music brands? Design/methodology/approach: This paper will use an inductive approach, using secondary data and literature in order to create a qualitative research study. READ MORE
-
3. McDonald’s Brand Revitalization Strategy – Big Brands Will Never Die
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
-
4. Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns
University essay from Högskolan i HalmstadAbstract : Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically. READ MORE