Essays about: "advantage of media"

Showing result 1 - 5 of 158 essays containing the words advantage of media.

  1. 1. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Sameera Prasanna Rodrigo; [2024]
    Keywords : Social media; SMEs; Restaurant business; RBV theory;

    Abstract : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. READ MORE

  2. 2. THE CHOSEN CREATURES: HOW ANIMAL JUXTAPOSITIONS IN ANTISEMITIC PROPAGANDA CONTRIBUTED TO INSTITUTIONALIZED OTHERNESS

    University essay from Göteborgs universitet/Institutionen för filosofi, lingvistik och vetenskapsteori

    Author : Heidi Keller; [2023-07-06]
    Keywords : ;

    Abstract : This paper discusses how anthropomorphic animals have been used in depicting Jews in antisemitic art and propaganda imagery since the late High Middle Ages until the first half of the 20th century. It sheds light on why certain animal species were chosen to symbolize Jews, and categorizes the animals into three groups: creatures taken from the Hebrew Scriptures and the Jewish folklore inspired by it, animals presented in secular and pagan folklore influenced by legends from Ancient Greece and Rome, and the “anti-charismatic” fauna. READ MORE

  3. 3. Peers, Privacy & Pleasure: A mapping of how social norms influence consumers in their diffusion of a social media application with privacy implications, the case of TikTok

    University essay from Göteborgs universitet/Graduate School

    Author : Axel Fohlin; Carl Klittmar; [2023-07-03]
    Keywords : Social Norms; Injunctive Norms; Descriptive Norms; Personal Norms; Privacy Implication; Privacy Concern; Privacy Risk; Diffusion of Innovation; TikTok;

    Abstract : TikTok, the social media network where users can post and share user created content with one another, has fallen under examination of governments across the globe due to rising distress in regards to the privacy implications that the app may have. Understanding how TikTok reached such success even with an apparent privacy implication calls for a mapping of the social norms (Injunctive, Descriptive, Personal) and how they shaped consumer perceptions. READ MORE

  4. 4. Conspiracy theories in cyberspace

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Damir Zizic; [2023]
    Keywords : Conspiracy theories; QAnon; disinformation; social media; cyber warfare;

    Abstract : The introduction of social media platforms influenced the social dynamics by changing the way individuals are exposed to information. The straightforwardness of social media communication resulted in an overwhelming amount of information for users, and the variety of sources of the information is limiting users’ ability to assess what information is genuine and what is disinformation. READ MORE

  5. 5. The Construction of the LVU Influence Operation : A Narrative Case Study on Influence Operations

    University essay from Försvarshögskolan

    Author : Pierre Nilsson; [2023]
    Keywords : influence operation; disinformation; psychological defence; sweden; social services; LVU; lvu; strategic narrative; hybrid threats; information influence; påverkanskampanj; desinformation; psykologiskt försvar; LVU; lvu; socialtjänsten; strategiska narrativ; fallstudie; hybridhot; säkerhetspolitik; informationspåverkan;

    Abstract : The thesis aims to give readers a more precise knowledge of how narratives in the information environment, mainly social media platforms, can be created and structured by agents of influence operations to subvert and influence a target audience. As a case study, the thesis focuses on the influence agent “Shuoun Islamiya”, as the Swedish Psychological Defence Agency pointed out, to be the initiator of the influence operation targeting Swedish Social Services and the LVU-act. READ MORE