Essays about: "advantages and disadvantages of brand strategy"

Showing result 6 - 6 of 6 essays containing the words advantages and disadvantages of brand strategy.

  1. 6. ADVANTAGES AND DISADVANTAGES OF BRAND EXTENSION STRATEGY FOR COMPANIES

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Katia Luxin; Yna Sakos; Sebastien Jaulent; [2007]
    Keywords : Marketing; Dissertation; Brand; Extension; Brand; Creation;

    Abstract : This paper os about how is it relevant for companies to create or extend a brand, and what limits they should respect. ... READ MORE