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Showing result 1 - 5 of 21 essays matching the above criteria.

  1. 1. The Decision-Making Process of Foreign Direct Investment in Singapore - A multi-case study on three Swedish multinational corporations and Sweden’s Ambassador

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Anna Bahrke; [2023]
    Keywords : Multinational Corporation; Foreign Direct Investment; Singapore; Eclectic Paradigm; OLI framework; Decision-Making Process; Business and Economics;

    Abstract : Even though the eclectic paradigm was founded approximately 50 years ago, it remains among the leading frameworks for firms determining whether to engage in foreign direct investment (FDI). The framework asserts that multinational companies (MNCs) only will engage in FDI if they have ownership, location, and internalization advantages. READ MORE

  3. 2. Facilitating internationalization through business models - A multiple case study of Swedish Cleantech SMEs

    University essay from Göteborgs universitet/Graduate School

    Author : Markus Näslund; Hannes Svensson; [2022-07-05]
    Keywords : Business Model; Business Model Innovation; Business Model Replication; Internationalization; Networks; SME;

    Abstract : Globalization has seen an increase in the last decades and has increased the need for sustainable development and sustainable technologies in light of energy shortages. Cleantech is the definition of innovations reducing the environmental impact and Sweden is one of the leading actors within the segment. READ MORE

  4. 3. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
    Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

    Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

  5. 4. Effectiveness of collaborative virtual reality for remote teams

    University essay from Lunds universitet/Institutionen för informatik

    Author : Kamen Dimitrov; Jakub Kozak; [2022]
    Keywords : virtual reality; remote teams; collaboration; media synchronicity theory; Business and Economics;

    Abstract : The number of remote teams has increased in recent years and this upward trend may persist. The growth is partly enabled by advancements in Information and Communication Technolo-gy (ICT) and globalization. READ MORE

  6. 5. The importance of CSR in developing the reputation of coffee shop companies in Vietnam

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Thi Thu Hien Tran; Clare Kauma; [2020]
    Keywords : Coffee Shop Companies; Corporate Social Responsibility; Company Reputation; Customers; Community; Vietnam;

    Abstract : Background Corporate Social Responsibility (CSR) has been an important concept for decades. Since then, it has gradually become one of the standard business practices. Due to a vast stream of amelioration about the concepts and practices, CSR has grown and expanded its focus to a global scope. READ MORE