Essays about: "athletes promotion"

Found 4 essays containing the words athletes promotion.

  1. 1. Difficulties of Coming Out Amoung Japanese Elite Athletes : A media-studies inquiry into the case of soccer player Shiho Shimoyamada

    University essay from Stockholms universitet/Institutionen för Asien-, Mellanöstern- och Turkietstudier

    Author : Anni-Ruffina Ström; [2020]
    Keywords : LGBT athletes; Olympic Games; media representation; self-promotion; Nadeshiko Japan;

    Abstract : The 2020 Summer Olympicsand the Paralympic Games were scheduledto take placein Tokyo. This sporting mega-event has affected change in the public and social spheres of the host country, Japan, but with regard to athletes’ gender and sexual orientation Japan’s mainstream media seem still considerably biased. READ MORE

  3. 2. Regulatory fit and performance in elite bowlers

    University essay from Högskolan i Halmstad

    Author : Kihlman Adam; Fredriksson Timmy; [2019]
    Keywords : Chronic focus; Framing; Prevention; Promotion; Sport achievement; Framing; Idrottsprestation; Kroniskt fokus; Prevention; Promotion;

    Abstract : Research within regulatory fit framework has shown that athletes perform better when in a state of regulatory fit. This state occurs when there is a match between a player’s chronic regulatory focus and the framing of the given task. READ MORE

  4. 3. The role of strategic communication in sport events : The challenges of the PR RACE in attracting amateur athletes to distance running events in Romania

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Elena - Maria Vavilov; [2018]
    Keywords : sport communication; strategic communication; Public Relations Intelligence; marathon; distance running; Romania; Facebook; comunicare sportivă; comunicare strategică; Inteligența Relațiilor Publice; maraton; alergare pe distanță lungă; România; Facebook;

    Abstract : This year will be the 110th since the first time that athletes ran the exact distance of 42.195 km at the Olympic Games in London, the length known today as the standard distance for a marathon. Since then, the world of distance competitions has gone through remarkable transformations in structure, vision, strategy and location. READ MORE

  5. 4. Track and Field Athletes’ Experiences and Perceived Effects of Flotation-REST : An Interpretative Phenomenological Analysis

    University essay from Institutionen för idrotts- och hälsovetenskap

    Author : Ellinor Klockare; [2012]
    Keywords : sport psychology; relaxation; health promotion; stress management;

    Abstract : Abstract Aim: The aim of this study was to examine junior and first year senior athletes’ experiences and perceived effects of flotation-REST, including both the immediate response and experiences over time. Method: Semi-structured interviews were conducted with six elite track and field athletes (five female and one male), aged 17-23 years, who were purposefully sampled and had used flotation-REST two to six times. READ MORE