Essays about: "attention hypothesis"

Showing result 16 - 20 of 173 essays containing the words attention hypothesis.

  1. 16. What influences most: Celebrities, Influencers, or Mascots?: Investigating the effectiveness of different Endorsers in Consumer Communication

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emma Edström; Yufei Erik Luo; [2023]
    Keywords : Endorser Marketing; Source Credibility Model; Source Attractiveness Model; Product Match-Up Hypothesis; Endorsement;

    Abstract : This thesis aims to bring insights into the field of endorser marketing. Celebrity, mascot, and influencer endorsements, especially with the rise of social media, are very popular and often-used by marketers in B2C marketing. READ MORE

  3. 17. Green Bonds : A study on the signaling effects of issuing green bonds in the Swedish real estate sector

    University essay from KTH/Fastighetsekonomi och finans

    Author : Sophia Solberg; Wilma Olofsson; [2023]
    Keywords : Green bonds; Sustainability; Stock Market Reaction; Signaling Theory; Efficient Market Hypothesis; Real Estate Sector; Gröna Obligationer; Hållbarhet; Marknadsreaktioner; Signaleringsteorin; Effektiv Marknadshypotes; Fastighetssektorn;

    Abstract : Green bonds have rapidly increased in popularity over the past years, and are often seen as afacilitator in achieving the Paris Agreement of limiting global warming to 2°C. The Swedishreal estate sector is one of the most frequent issuers in the Swedish green bond market, as itstands for 49% of the total volume outstanding. READ MORE

  4. 18. Honeypot study of threats targeting critical infrastructure

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Carlo Alberto Scola; [2023]
    Keywords : ICS; Honeypots; Modbus; SCADA; Enip; Conpot; Bacnet; FTP; IPMI; Network security; Cyber attacks;

    Abstract : Honeypots are systems with the intent of gathering information about potential threats and, at the same time, shifting part of the attention away from the real targets. In industrial control system environments, honeypots play a significant role and can lead to further threat study while distracting potential attackers away from critical physical systems. READ MORE

  5. 19. The Influence of Gold Market on Bitcoin Prices : Is there a correlation?

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Kasra Shariati; [2022]
    Keywords : Bitcoin; Gold; Investor Attention; Market Performance; Virtual Currency Development; Investments; Correlation;

    Abstract : Background: This paper analyses the influence of fluctuation in gold market on bitcoin prices. Based on previous studies, in present market conditions, volatility in gold prices have caused price changes in several other major assets in the market, such as crude oil. Gold fluctuations are likely to stimulate uncertainty in some other major assets. READ MORE

  6. 20. Frog in the Factor Pan: Continuous information in factor momentum

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Darius Saftoiu; Jinyoung Lee; [2022]
    Keywords : Momentum; Factor momentum; Frog-in-the-pan hypothesis; Limited attention; Continuous information;

    Abstract : Since stock momentum stems from momentum within common risk factors, as shown through recent studies, we test whether Da et al. (2014)'s frog-in-the-pan hypothesis of limited attention is able to explain the persistence of the momentum within factor risk premia. READ MORE