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Showing result 1 - 5 of 335 essays matching the above criteria.

1. 1. "Nobody survives alone here": Unravelling the role of a tourism network in sustainable destination development : A case study of Muonio, Finland

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Annika Hallwass; [2023]
   Keywords : ;

   Abstract : As tourism continues to grow, the need for sustainable management and governance of tourism destinations becomes increasingly urgent. This arguably requires the participation, cooperation, and collaboration of a variety of destination stakeholders. READ MORE

3. 2. Consumer Perceptions of Circular Practices in the Textile Sector and the Relation to Consumption Behaviour : Practical Implications for Stakeholders in the Textile Industry

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Elina Lewe; [2023]
   Keywords : Textile industry; circular economy; circular practices; consumption behaviour; value and risk perceptions;

   Abstract : The textile industry has a substantial negative impact on the environment. In order to decrease the environmental impact, the industry needs to transition to a more sustainable and circular system. READ MORE

4. 3. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Zixiong Chen; Yidi Mao; [2023]
   Keywords : Social Media Marketing; Owned Media; Earned Media; Paid Media; Green Purchasing Behaviour;

   Abstract : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. READ MORE

5. 4. Is Everyone Uninformed? A study of the relationship between profitability and IPO underpricing

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Niklas Willén; Jacob Jannering; [2023]
   Keywords : IPO Underpricing; IPO; Profitability; Information Asymmetry; Accounting Fundamentals;

   Abstract : In this paper, we investigate the explanatory power of profitability on IPO underpricing through the lens of information asymmetry over different time paradigms. We find that although profitability does not have an impact on IPO underpricing in general, during the time paradigm of 2001 to 2010 it has a positive significant impact- highlighting the necessity to account for variations over time. READ MORE

6. 5. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Benjamin Farnworth; Edward Williams; [2023]
   Keywords : External Regulation; Marketing Communication; Institutional Theory; Institutional Pressures; Isomorphic Pressure; Canadian Cannabis Industry;

   Abstract : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. READ MORE