Essays about: "Green Purchasing Behaviour"

Showing result 1 - 5 of 18 essays containing the words Green Purchasing Behaviour.

1. 1. Waste or Want: Does processing have an effect on the desirability of upcycled food products? : a Swedish consumer acceptance study

   University essay from SLU/Department of Molecular Sciences

   Author : Joséphine Lefrancq Fröjd; [2024]
   Keywords : Upcycled foods; food processing; consumer acceptance; contingent valuation method; consumer behavior;

   Abstract : Food waste presents a significant obstacle to the food system’s transition to sustainability. With an ability to mitigate industrial food waste and its effects, the concept of upcycled food aims to safely adapt elements from the waste streams for human consumption by transforming them into ingredients to be used in novel ‘upcycled’ food products. READ MORE

3. 2. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Zixiong Chen; Yidi Mao; [2023]
   Keywords : Social Media Marketing; Owned Media; Earned Media; Paid Media; Green Purchasing Behaviour;

   Abstract : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. READ MORE

4. 3. Analysing Green Purchasing Behaviour Inconsistency : an example from voluntary carbon offset program

   University essay from SLU/Dept. of Economics

   Author : Bintang Rahmadi; [2022]
   Keywords : Behaviour; Attitude; VCO; Inconsistency; Green; Purchasing; Carbon;

   Abstract : This research investigates current and explores new factors contributing to green purchasing behaviour inconsistency using qualitative method and iterative grounded theory approach. Green purchasing behaviour inconsistency derived from the behaviour-attitude gap theory that occurs within different context of consumer behaviour cases, thus this research tries to answer: “What are the factors that cause green purchasing behaviour inconsistency?” using Voluntary Carbon Offset (VCO) program as an example. READ MORE

5. 4. Are you as green as the Grinch - or is it just an illusion?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emelie Persson; Linnea Svensson; [2022]
   Keywords : Attitude-behaviour gap; online consumer behaviour; green consumption; green marketing; green communication strategies; Business and Economics;

   Abstract : Thesis purpose: The purpose of this thesis is to reveal what critical factors affect the attitude-behaviour gap when consuming green apparel online, and what aspects in retailers’ green communication strategies are perceived to have an influence on performing green consumer behaviour online. Theoretical perspective: An own illustration of a theoretical framework has emerged from the reviewed literature. READ MORE

6. 5. Green Consumer Behaviour in Ordering Food Online : A Study of Generation Z’s Green Consumer Behaviour in the Chinese Online Food Delivery Markets

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Nghi Le; Li Jiayi; Yang Jun; [2022]
   Keywords : Online Food Delivery; Green Behaviour; Consumer Behaviour; Ecologically Conscious Consumer Behaviour; Theory of Planned Behaviour;

   Abstract : Background: Ordering online food delivery has become an urban lifestyle for many people around the world, especially in China. The booming of this online-to-offline market has brought lucrative profits to online food delivery industry players, while consumers are enjoying the diversity of food available through this convenient delivery way. READ MORE