Essays about: "behavioural brand loyalty dimension"
Found 1 essay containing the words behavioural brand loyalty dimension.
-
1. The Interplay Between Brand Loyalty and Brand Satisfaction : A qualitative study of consumers in the clothing industry
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This thesis focuses on clarifying how brand loyalty interplays with brand satisfaction. As most research conducted on this subject have been quantitative, this study takes a qualitative approach as a way to further describe the interplay on an individual level in a specific context, in this case the clothing industry. READ MORE
Result pages:
1