Essays about: "latent brand satisfaction"

Found 1 essay containing the words latent brand satisfaction.

  1. 1. The Interplay Between Brand Loyalty and Brand Satisfaction : A qualitative study of consumers in the clothing industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Axel Wilson; Nina Persson; [2017]
    Keywords : ​ Brand loyalty; brand satisfaction; mental brand loyalty dimension; behavioural brand loyalty dimension; manifest brand satisfaction; latent brand satisfaction; disconfirmation paradigm;

    Abstract : This thesis focuses on clarifying how brand loyalty interplays with brand satisfaction. As most research conducted on this subject have been quantitative, this study takes a qualitative approach as a way to further describe the interplay on an individual level in a specific context, in this case the clothing industry. READ MORE