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1. 1. Developing Digital Value Offerings in the Car Retailing Industry : A Customer-Centric Approach to innovation

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : PHILIP BÖRJESSON; [2021]
   Keywords : Automotive Industry; Car Retailing; Customer-Centricity; Digital Transformation; Dynamic Capabilities; Value Offering; Innovation; Bilindustrin; bilhandel; digital transformation; dynamiska förmågor; innovation; kundfokusering; värdeerbjudanden;

   Abstract : The car retailing industry is currently undergoing a significant transformation. This transformation is due to the automotive industry switching from producing internal combustion engines vehicles to battery electric vehicles. READ MORE