Essays about: "brand awareness eco label products"

Found 2 essays containing the words brand awareness eco label products.

1. 1. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Khalida Akter; [2020]
   Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

   Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

3. 2. Knowledge,need and demand of eco-labelled upholstery fabrics at Svensson Markspelle, Ludvig Svensson

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : ULRIKA KORNELIUSSON; [2010]
   Keywords : eco labelling; sustainability; textile production; knowledge; demand; public procurement; upholstery fabric;

   Abstract : Due to greater awareness of the need to conserve the world's resources - one direction is to promote products with less environmental impact during manufacturing processes. There are different perspectives to understand what is driving this development towards environmental production. READ MORE