Essays about: "brand fit"

Showing result 21 - 25 of 118 essays containing the words brand fit.

1. 21. Reclaiming the city by bike : A study about urban development in the city of Bogotá

   University essay from Stockholms universitet/Socialantropologiska institutionen

   Author : Vanessa Remolina; [2022]
   Keywords : Planning for inclusiveness; Place branding; Planning in the global south; Cycling Capital; Bogotá;

   Abstract : This study looks at the capital of Colombia, Bogotá’s mobility department, and how this institution is using the bicycle as a tool to brand the city. Bogotá has had a remarkable increase in bicycle ridership for several years, this duo to the city's implementation of bicycle lanes and politicians that have incorporated planning that favors this transport method. READ MORE

3. 22. Secret sustainability: A case study of why a company might go silent with its green achievements

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Antonia Alan; Jenny Trolläng; [2022]
   Keywords : Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

   Abstract : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. READ MORE

4. 23. To Create the Perfect Self-Repair Experience for an Induction Hob

   University essay from KTH/Maskinkonstruktion (Inst.)

   Author : Rodrigo Díaz Salvadores; Josefin Franzén; [2022]
   Keywords : Circular economy; Induction hob; Design for circularity; Cirkulär ekonomi; Induktionshäll; Cirkulär design;

   Abstract : This project was performed in collaboration with Electrolux and takes off in the transition towards a circular economy where products are considered to have multiple life cycles and need to be designed to be able to cycle longer through maintenance and repair. Electronics are rarely designed to fit into circularity thus an induction hob was chosen to show this principle. READ MORE

5. 24. The Odd Couple

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jesper Gunnarsson; Lukas Morneweg; [2022]
   Keywords : Unconventional Brand Collaborations; perceived fit; brand partnerships; consumer culture perspective; Gen Z; Business and Economics;

   Abstract : The purpose of this research is to explore the phenomenon of Unconventional Brand Collaborations from a consumer culture perspective and discover the factors that make them appealing to Gen Z. Hence, this study aims to give another perspective than the one given by previous literature on brand collaborations, which emphasizes the need for a high perceived fit between the parent brands. READ MORE

6. 25. Small Purchases Make A Big Difference

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alice Pettersson; Charlotte Sternberg; [2022]
   Keywords : FMCG; Brand Loyalty; Brand-Cause Fit; Brand Activism; Repurchase Intentions; Business and Economics;

   Abstract : The high competition in the FMCG market today has led to an increased focus on retaining customers and adding value beyond the core business interest. Consequently, most brands engage in cause-related activities to drive brand loyalty. READ MORE