Essays about: "brand fit"

Showing result 16 - 20 of 118 essays containing the words brand fit.

  1. 16. Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thiago Costa; Alaa Eldin Helal; [2022]
    Keywords : Branding; Brand Management; Metaverse; Decentralization; Blockchain; Web 3.0; NFT; DAO; Decentralized Branding; Business and Economics;

    Abstract : Purpose: The purpose of this exploratory qualitative research is: First, to explore what brands understand by metaverse and how they perform branding in this new context. Second, to investigate how established constructivist approaches to branding are performed within the metaverse. READ MORE

  3. 17. The harmony between CSR activities and business objectives matters : An explorative research on CSR-brand fit and brand image 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Noa Yamamoto; Anas Zarkawi; [2022]
    Keywords : CSR; brand image; CSR-brand fit;

    Abstract : Brands implement some strategies in choosing the right marketing activities and engaging in CSR activities in order to build up a positive brand image in the consumer's mind and to influence their perceptions. “CSR-brand fit” is the level of matching between a company's objective and  the implemented CSR activities. READ MORE

  4. 18. Sustainable Influencers, Hot or Not? : An Exploratory Study of the Perceptions towards Sustainable Fashion Influencers on Instagram

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Marilyn Palin; Wilma Sköld; [2022]
    Keywords : Generation Z; Social Media Influencer; Sustainable Fashion; Instagram;

    Abstract : Background: Given consumers’ rising awareness of the environmental damages caused by the fashion industry, brands now discuss sustainability in relation to their products often through using social media platforms. With the ambition to shift consumers’ purchasing behavior, firms strive to collaborate with influencers to endorse their sustainable products. READ MORE

  5. 19. The harmony between CSR activities and business objectives matters : An explorative research on CSR-brand fit and brand image

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anas Zarkawi; [2022]
    Keywords : CSR;

    Abstract : Brands implement some strategies in choosing the right marketing activitiesand engaging in CSR activities in order to build up a positive brand image inthe consumer's mind and to influence their perceptions. “CSR-brand fit” isthe level of matching between a company's objective and the implementedCSR activities. READ MORE

  6. 20. Message strategies in content marketing - How companies drive consumer engagement on social media

    University essay from

    Author : Louise Forsby; Helena Märlegård; [2022]
    Keywords : Content Marketing; Social Media; Consumer Behavior; Consumer Engagement; Message Strategies;

    Abstract : The world is now digitized with an increased use of different social media platforms and infinite new ways for marketers to engage consumers. With the increased use of online marketing and the tough competition in an online environment, a challenge for companies is to differentiate their brand and stand out. READ MORE