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Showing result 16 - 20 of 168 essays matching the above criteria.

  1. 16. Leveraging Service Recovery as a Marketing Tool

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Daniel Mubiru; Fiona Nyamache; [2023]
    Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

    Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE

  3. 17. Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Roosa Maria Viloma; Katharina Nadine Junge; [2023]
    Keywords : Brand heritage; Authenticity; Gen Z; Inauthentic heritage; Fashion branding; Business and Economics;

    Abstract : Thesis purpose: The purpose of the research is to contribute to existing research and theory by providing insights into how Gen Z consumers perceive inauthentic brand heritage in fashion branding. It also aims to understand how these perceptions differ between fast fashion and luxury fashion and how they contribute to consumer attitudes towards brands. READ MORE

  4. 18. Sentiment Analysis for Talent Attraction

    University essay from Lunds universitet/Nationalekonomiska institutionen; Lunds universitet/Statistiska institutionen

    Author : Jelena Zec; [2023]
    Keywords : NLP; sentiment analysis; BERT; transformers; Business and Economics;

    Abstract : The reputation of a company on employer review platforms can have a significant impact on its ability to attract talented workers. Companies use sentiment analysis to learn how their employer brand is perceived online. READ MORE

  5. 19. Resisting Warwick of the Future

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Klara Käll; Ayelen Rojas Alvarez; Akankshya Mishra; Yingting Zhang; [2022]
    Keywords : Warwick; Univeristy; Branding; Marketing; Case; Business and Economics;

    Abstract : This is a case belonging to the master case series of the course Corporate Brand Management and Reputation. In this case we present the rebranding of University of Warwick. Upon its 50th birthday, the administration decided to launch a new logo which faced backlash from the students resulting in a petition to stop it.. READ MORE

  6. 20. The tourism industry’s support of the Israeli illegal settlements in the West Bank : A discourse analysis on Airbnb’s explanations on their responsibility to respect human rights as well as their involvement in the occupied West Bank

    University essay from Stockholms universitet/Institutionen för Asien- och Mellanösternstudier (IAM)

    Author : Nora Aissaoui; [2022]
    Keywords : human rights; tourism; postcolonialism; discourse analysis;

    Abstract : The purpose of this bachelor’s thesis is to analyze and deepen the understanding of how the tourist company “Airbnb” explains their responsibility to respect human rights as well as how they explain their involvement in the illegal settlements in the West Bank. These two aspects are the focus of the two research questions that the study aims to answer. READ MORE