Essays about: "business communications"

Showing result 1 - 5 of 149 essays containing the words business communications.

1. 1. International tech companies in the Swedish media landscape – Bound for success? : A case study about what can affect international tech companies’ success when establishing a presence in the Swedish media landscape

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Maha Hafidh; [2023]
   Keywords : Public relations; journalism; media landscapes; international public relations; Omvärldsrelationer; journalistik; medielandskap; internationell PR;

   Abstract : Denna fallstudie presenterar forskning om vad som kan påverka framgången för internationella teknikföretag när det kommer till att etablera sig i det svenska medielandskapet. Sverige ses som ett nav för innovation och med globalisering samt framväxten av kommunikationsteknologier kan företag bedriva sin verksamhet på andra marknader än deras ursprung, vilket gör det viktigt att förstå vad som kan påverka framgången med att etablera sig i det svenska medielandskapet när man genomför kommunikationsinsatser. READ MORE

3. 2. The Impact of AI On Internal Communication Within An Organization : A Critical Examination of AI Adoption

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Mohammed Alkhateeb; Erik Duné; Ead Akriem; [2023]
   Keywords : AI; Communication; Employee Engagement; Collaboration; Information; Technology; AI Adoption;

   Abstract : ABSTRACT Date: [2023-05-31] Level: Bachelor thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors: Mohammed Alkhateeb (97/01/04) Erik Duné (96/01/20) Ead Akriem (99/07/14) Title: The Impact of AI On Internal Communication Within An Organization - A Critical Examination of AI Adoption Supervisor: Lampou Konstantin Keywords: AI, Communication, Employee Engagement, Collaboration, Information,     Technology, AI Adoption Research question What are the advantages and disadvantages of adopting AI in internal communication within a company? Purpose: This study seeks to provide insights to help organizations make informed decisions about incorporating AI into their communication processes. Method: An exploratory approach was applied within its qualitative method to align the study with its purpose. READ MORE

4. 3. Don't say the "S"word. The Impact of Buzzwords on Brand Trust.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lina Radilovic; August Strom; Salomé Morel Cavailhes; [2023]
   Keywords : Buzzword; sustainability; linguistics; brand image; brand trust; relationship management; brand loyalty.; Business and Economics;

   Abstract : Purpose: To investigate the impact of buzzwords on consumers' perceptions of marketing messages and their impact on brand trust. Design/methodology/approach: This paper adopts a qualitative and quantitative research method. READ MORE

5. 4. Compression Selection for Columnar Data using Machine-Learning and Feature Engineering

   University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

   Author : Douglas Persson; Ludvig Juelsson Larsen; [2023]
   Keywords : Machine Learning; XGBoost; Classification; Feature Engineering; Compression Algorithms; Data Encodings; Database Management System DBMS ; Column- Oriented DBMS;

   Abstract : There is a continuously growing demand for improved solutions that provide both efficient storage and efficient retrieval of big data for analytical purposes. This thesis researches the use of machine-learning together with feature engineering to recommend the most cost-effective compression algorithm and encoding combination for columns in a columnar database management system (DBMS). READ MORE

6. 5. Sweden's position in a decoupling global economy : The effects of geopolitical developments on Swedish MNEs

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Filemon Enoksson; Jakob Freund; [2023]
   Keywords : communicated strategies; decoupling; de-globalization; geopolitical tensions; Swedish MNEs; kommunicerade strategier; frikoppling; de-globalisering; geopolitiska spänningar; svenska multinationella företag;

   Abstract : In recent years, an increase in geopolitical tensions has prompted discussion within International Business research regarding de-globalization and signs of decoupling between previously interconnected markets. This thesis aims to investigate if high-revenue Swedish multinational enterprises’ communications and strategies are affected by exogenous geopolitical developments in the global economy. READ MORE