Essays about: "business marketing RESEARCH"

Showing result 11 - 15 of 916 essays containing the words business marketing RESEARCH.

1. 11. Sustainability Reporting and the developing role of the ESG/Sustainability Controller : A qualitative study among Swedish medium and large sized companies

   University essay from Umeå universitet/Företagsekonomi

   Author : Stefan Schaumberger; Vijitha Dasayanaka; [2023]
   Keywords : Sustainability; Sustainability Reporting; Sustainability Reporting Frameworks; Sustainability Reporting Unification; GRI; CSRD; ESG Controller; Sustainability Controller;

   Abstract : Sustainability is a universal topic that has gained in significance during the last decade due to the increased risks for society as well as the environment itself. Therefore, a lot more attention is given to how companies disclose upon their impact on environment, society and governance. READ MORE

3. 12. Love is all you need - Defining the concept of love brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
   Keywords : brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

   Abstract : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. READ MORE

4. 13. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Matilda Krantz; [2023]
   Keywords : interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

   Abstract : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE

5. 14. "Nobody survives alone here": Unravelling the role of a tourism network in sustainable destination development : A case study of Muonio, Finland

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Annika Hallwass; [2023]
   Keywords : ;

   Abstract : As tourism continues to grow, the need for sustainable management and governance of tourism destinations becomes increasingly urgent. This arguably requires the participation, cooperation, and collaboration of a variety of destination stakeholders. READ MORE

6. 15. The Impact of Visionary Leadership : A qualitative study of visionary leadership and its impact on organizational cultures within the marketing industry

   University essay from

   Author : Elin Klingberg; Alva Linddahl; Astrid Nordberg; [2023]
   Keywords : Vision; Visionary Leadership; Organizational culture; Employee motivation; Employee creativity;

   Abstract : The research conceptualizes how visionary leaders have the ability to develop a vision for an organization, make it a shared one among its stakeholders and lead them towards the realization of the vision. The type of leadership within marketing agencies has a great impact on performance due to the level of creativity needed in the industry. READ MORE