Essays about: "buyer attitude"

Showing result 11 - 15 of 20 essays containing the words buyer attitude.

  1. 11. Buyer purchase behavior in the reregulated market for OTC drugs in Sweden

    University essay from Internationella Handelshögskolan

    Author : Fabiana Leal; Jacob Lindh; Olivia Paciorek; [2011]
    Keywords : OTC drugs; reregulation; monopoly; buyer behavior;

    Abstract : Purpose The objective of this study is to investigate how the reregulation affected the decision making process of buyers of OTC drugs, and to identify determinants for how a buyer chooses to obtain OTC drugs in the reregulated Swedish pharmacy market. Furthermore this study aims to map out buyers’ purchases of OTC drugs as well as their impressions about the reregulation of the Swedish pharmacy market   Background The Swedish pharmacy market was opened up for competition the 1 July 2009. READ MORE

  3. 12. Book Cover Process - some Swedish publishers work with authors and designers in the creation of book covers

    University essay from Institutionen för teknik och naturvetenskap; Tekniska högskolan

    Author : Kristi Day; Elin Gunnarsson; [2011]
    Keywords : ;

    Abstract : The market for book publishing has changed over the past years. Now the publishers has more pressure on them the to make a profit and every book must now be an economic investment. Meanwhile, more and more new publishers that start up their businesses and every year the competition gets tougher. READ MORE

  4. 13. Environmental supplier evaluation - major factor in greening the supply chain : A case study of Kinnarps

    University essay from

    Author : Ion Ilovan; Ala Sochirca; [2010]
    Keywords : ;

    Abstract : Environmental concerns challenge the current business world by questioning the way companies operate and impact the environment and by raising the awareness over the need of radical changes. The process of greening the supply chain involves greening all chain components and it contests the obsolete idea of simple reverse logistics. READ MORE

  5. 14. Skogsåkeriägares inställning till organisationsförändringar

    University essay from SLU/Dept. of Forest Resource Management

    Author : Per Fridén; [2009]
    Keywords : transaktionskostnader; befraktare; transport; transportledning;

    Abstract : There are two groups of haulage contractors in roundwood transport , those who are contracted direct by the transport buyer and those who are connected to a freight company which in its turn is contracted by the transport buyer. Today the roundwood haulage is dominated by contractors with one to two lorries. READ MORE

  6. 15. Organisational buying behaviour : Criteria and influences in the buying process within high commercial value restaurants

    University essay from IHH, Företagsekonomi

    Author : Charlotte Lindberg; Julia Hadmark; Linda Remahl; [2008]
    Keywords : Organisational buying behaviour; Pernod Ricard Sweden; restaurants; influencing factors; buyer criteria; high commercial value;

    Abstract : In 2005 the wine importer and supplier Pernod Ricard Sweden acquired Allied Domecq, a company with a wide assortment of wines. However, due to Pernod Ricard Sweden’s strategic focus on spirits the last decade they now experience a lack of knowledge of how to best sell and endorse wine to restaurants. READ MORE