Essays about: "buyer attitude"

Showing result 6 - 10 of 20 essays containing the words buyer attitude.

  1. 6. The Future is Female : A Study of Young Chinese Women's Behavior towards Luxury goods

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Joanna Holm; Sofia Green; [2012]
    Keywords : luxury; consumer behavior; young chinese women;

    Abstract : Purpose: The purpose with this paper is to improve the understanding for companies on what influences female Chinese consumers in the age 20-25 year old to buy luxury goods. Research question: What behaviors do 20-25 year old Chinese women consumers have in relationship to luxury goods? Method: The study is mainly consisting of a quantitative web-survey that consists of 100 respondents. READ MORE

  3. 7. Certification; a helpful tool or a necessary evil? - A study of the external pressures on the implementation of the ISO 9000 certification and its effects on collaboration

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Mia Gustavsson; Louise Wåhlin; [2011-06-27]
    Keywords : ISO 9000; collaboration; standard; external pressure;

    Abstract : Background and problem: As trade has become more globalized, the need for good affiliates has grown. As a reference point, large organizations therefore have started to require their suppliers to implement quality management standards. READ MORE

  4. 8. Managing, monitoring and implementing csr in the apparel and textile sector, from Vietnam to Scandinavia

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Katarina Wallin; [2011]
    Keywords : CSR; vietnam; scandinavia; managing; monitoring; implementing; textile; apparel; developing; management; textil; konfektion; skandinavien; övervakning; genomförande; utveckling;

    Abstract : Corporate Social Responsibility (CSR) can be defined in many ways and there are severalstrategies present for managing, monitoring and implementing CSR and Codes of Conduct(CoC). In the thesis it will be regarded as those activities companies carry out, and maintain, tocreate a more sustainable business,- and global situation. READ MORE

  5. 9. Negative effects of sponsorships : A quantitative study on negative effects of image transfer through sponsorship in the U.K

    University essay from Högskolan i Halmstad; Sektionen för ekonomi och teknik (SET)

    Author : Alexander Runsbech; Daniel Sjölin; [2011]
    Keywords : Sponsorship; Negative effects; Marketing; Image transfer; Sponsor;

    Abstract : Title: Negative effects of sponsorship – A quantitative study of negative effects of image transfer through sponsorship in the U.K Course: European Business, Undergraduate thesis at C-level, 15 Hp. READ MORE

  6. 10. Industrial buyer behavior : A study of the industrial buying behavior in Life Science organizations when faced with a radical innovation

    University essay from Företagsekonomiska institutionen

    Author : Arbnor Belulaj; Fredrik Celion; [2011]
    Keywords : Industrial buyer behavior; innovations; radical products; marketing; life science; buy-grid framework; industrial purchasing; industrial buyer process;

    Abstract : A central part of the marketing process is to be aware of why a customer or buyer makes a purchase and without such an understanding, businesses find it hard to respond to the customer‟s needs and wants. A large part of the current literature concerned with industrial buyer behavior has tended to focus on modeling and mapping the industrial buyer behavior. READ MORE