Essays about: "buyer behavior"

Showing result 11 - 15 of 38 essays containing the words buyer behavior.

  1. 11. Perception of consumers regarding the use of data in the sharing economy

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Maeva LAVAL; Alexian NOIRAUT; [2016]
    Keywords : ;

    Abstract : Abstract Title Perception of consumers regarding the use of data in the sharing economy. Authors Laval Maeva & Noiraut Alexian Level Bachelor thesis, 15 ECTS credit Supervisor Venilton Reinert Examiner Hélène Laurell Keywords sharing economy, Y generation, consumers’ perception, and data Background As link between consumption of collaborative economy and perception of data had not yet been investigated; a more indepth analysis of consumer perception of data use by companies is needed. READ MORE

  3. 12. Industrial Buying Behavior in the Waste-to-Energy Market : A Case Study in Germany

    University essay from Umeå universitet/Företagsekonomi

    Author : Lars Hendrik Klinkmann; [2016]
    Keywords : Industrial Buying Behavior; Waste-to-Energy;

    Abstract : Abstract Waste-to-Energy power generation describes the process of incinerating solid waste. The produced heat is used to drive a power generation unit generating electric energy or for direct district heating. Waste-to-Energy is a viable method to treat solid waste and to produce energy. READ MORE

  4. 13. The Impact of Multiscreening on the Consumer Information Processing within the Contemporary Media Landscape

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Piotr Tamborowski; Joanna Stawicka; [2016]
    Keywords : media multitasking; multiscreening; consumer information processing model; purchase decision-making; media consumption; Business and Economics;

    Abstract : Due to technological advances and innovations, the phenomenon of media multitasking and multiscreening, i.e. simultaneous or sequential use of multiple screens, has emerged and become a global trend affecting the consumer behavior. READ MORE

  5. 14. The buyer-seller risk distribution and competition effects in procurement auctions

    University essay from KTH/Entreprenörskap och Innovation

    Author : Ivan Ridderstedt; [2016]
    Keywords : Procurement auctions; public procurement; government procurement; competition effects; common-value model; risk distribution; procurement productivity;

    Abstract : This thesis investigates how competition effects in government procurement auction are affected by the risk distribution between the procurer and the winning bidder. The risk distribution is linked to the conditions of payment which is assumed to be largely determined by the procurer. READ MORE

  6. 15. D i g i t a l i z a t i o n a n d N e w B u y e r B e h a v i o r i s C h a n g i n g B 2 B R e l a t i o n s h i p M a r k e t i n g

    University essay from Lunds universitet/Produktionsekonomi

    Author : Tobias Olsson; Emil Uhlin; [2015]
    Keywords : Information; relationship marketing; content marketing; cross-sales; marketing automation; lead scoring; predictive analysis; data-driven analysis; buyer insight.; Technology and Engineering;

    Abstract : Problem definition: The increasingly informed customer will lead to an even greater demand for expertise and knowledge of marketers. Firms need to find new ways to utilize the informed customer as a co-creator of value by more proficiently analyzing behavior, both online and offline. READ MORE