Essays about: "buyer behavior"

Showing result 21 - 25 of 38 essays containing the words buyer behavior.

1. 21. Game trailers - A study of game trailer design

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Stefan Karlsson; Sebastian Bergendorf; [2013]
   Keywords : Video games marketing; Game trailer; Announcement trailer; Game trailer design; Purchase intention;

   Abstract : A case study on four game trailers was conducted to find out how the design of game trailers can affect purchase intentions of viewers. The purpose of the thesis was to investigate what aspects of an announcement trailer that should be considered when designing a game trailer in order to impact purchase intention of viewers. READ MORE

3. 22. Brands in business-to-business : A qualitative research of brand influence in organizational buying behavior

   University essay from Institutionen för marknadsföring (MF)

   Author : Andreas Gartnell; Martin Freij; Adam Svensson; [2013]
   Keywords : B2B; Brand influence; Brand Consciousness; Brand preference; Brand importance; Brand sensitivity; Organizational buying behavior; Product involvement;

   Abstract : Brands are well recognized to create trust and develop both cognitive and emotional ties with customers, but primarily in business-to-consumer (B2C) markets. Recent research acknowledges the fact that brands, despite the differences between B2C and business-to-business (B2B) contexts, may carry valuable features in B2B contexts as well. READ MORE

4. 23. Understanding Buyer Behavior in the Context of Product Adaptation : A Case Study of Volvo Trucks

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Douglas Eduard Steinert; Fernanda Bento Zen; [2012]
   Keywords : Product Standardization; Product Adaptation; Buyer Behavior; Volvo;

   Abstract : This dissertation studies the relationship of product adaptation and buyer behavior. By standardizing products, it was possible for organizations to produce in large scale and make them accessible for many different markets. READ MORE

5. 24. Consumer's behavior and trust in E-commerce

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Rachel AMIMEUR; Caterina NOCERAS MULET; [2012]
   Keywords : Marketing consumer behavior e-commerce;

   Abstract : Title: Consumer’s behavior and trust in E-commerce. Authors: AMIMEUR Rachel and NOCERAS MULET Caterina Supervisor: LJUNGQUIST Urban Level: Bachelor Thesis in Business and Administration, Marketing Key words: E-commerce, consumer’s behavior, buying behavior, Trust, pure players… Purpose: The purpose is to explore how people working in E-commerce can encourage customers purchase decision on internet by improving customer trust during the purchase. READ MORE

6. 25. The Future is Female : A Study of Young Chinese Women's Behavior towards Luxury goods

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Joanna Holm; Sofia Green; [2012]
   Keywords : luxury; consumer behavior; young chinese women;

   Abstract : Purpose: The purpose with this paper is to improve the understanding for companies on what influences female Chinese consumers in the age 20-25 year old to buy luxury goods. Research question: What behaviors do 20-25 year old Chinese women consumers have in relationship to luxury goods? Method: The study is mainly consisting of a quantitative web-survey that consists of 100 respondents. READ MORE